best converstational marketing solutions for brand growth

To run personalized campaigns, businesses can segment their data by applying filters to select various attributes with ease. This enables the definition of customer segments for targeted campaigns, and the platform dynamically adjusts customers in and out of segments as their attributes change. Additionally, customer profiles can be enriched and organized with new data over time, creating target groups based on the most recent information available.

Conversational marketing examples include one-way campaigns or broadcasts that target specific audience segments. These campaigns are ideal for notifying customers about new product launches, sales announcements, and newsletters from your business. Additionally, the platform facilitates two-way campaigns that can be scheduled and automated based on past customer behavior, such as welcome series, event-triggered engagement, and reactivation messages. These campaigns can be triggered based on specific conditions or events.

One way to trigger interactive campaigns using conversational marketing bots is to set up personalized and multi-channel journeys for customers at every stage of their journey. This can include sending abandoned cart notifications to remind customers to complete their purchases. By using bots to run interactive campaigns, businesses can create personalized conversations with customers at scale by leveraging their events and behaviours. The journey can be planned, the experience can be personalized, and the results can be optimized to achieve better engagement and conversions.