Automate Sales Growth & Customer Engagement On WhatsApp

Is Your WhatsApp Account Blue Tick

So why wait? Arrive at us today and verify your business account to create trust and promote your growth. Getting the WhatsApp Blue Tick is a separate process from applying for the WhatsApp Business API. In this guide, we will run you through the exact steps to apply for WhatsApp Blue Tick Verification and simplify the process for you. Keep in mind – just because your business is approved to use WhatsApp API, it does not mean that you automatically get a blue tick badge. Both processes are different and require separate approval.

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Official Business Account

When an official business account is verified by WhatsApp, it confirms that the account is owned by a genuine and well-known brand. If your WhatsApp account is an official business account, the chat list, chat screens, chat groups, and contacts view will display the account's name rather than the phone number. Additionally, a blue checkmark will appear next to the displayed name in the contacts view.

Business Account (Has API access, but no Blue Tick)

Any account utilizing the WhatsApp Business API or WhatsApp Business App is classified as a business account. WhatsApp authenticates every brand for each account on the WhatsApp Business API. If your WhatsApp account is a business account, only the display name will appear in smaller text in the contacts view; in all other views, the phone number will be displayed. You may provide customers with more information about your business by completing your business information, including your business website, address, and operating hours.

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Business Verify

Here Are The Steps To Apply For A Blue Tick On WhatsApp

How To Verify A WhatsApp Business Account?

Business Solution Provider

Begin by applying for WhatsApp API access via a WhatsApp Business Solution Provider (BSP), such as WATI

Business API

Once your WhatsApp Business API access is granted, you can contact your BSP to apply for the Blue Tick badge.

To approve

However, if your business is not reputable, the blue tick application may be denied. WhatsApp retains the authority to approve your blue tick, and the BSP has no involvement in the process.

Blue Tick

What is WhatsApp Blue Tick?

The WhatsApp Blue Tick is a symbol that displays on your WhatsApp API number profile. Its appearance signifies that your Business profile has undergone a successful verification process by WhatsApp, indicating that you are an Official Business Account.

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Benefits Of WhatsApp Verified Badge?

✅ The Blue Tick badge signifies that your brand is authentic, distinctive, and reliable.

✅ Obtaining the Blue Tick badge can decrease the frequency with which your customers block you.

✅ It may also enhance the read rate of your messages, resulting in a higher return on investment (ROI) for your messaging expenses.

✅ It can eventually become an integral part of your overall branding.

✅ Customers can view your brand name even if they don’t save your business contact information, resulting in more confidence.

Advantages And Disadvantages Of A WhatsApp Verification Badge

Advantages

✅ Indicates to users that the account is authentic and secure to interact with, resulting in increased engagement and fewer negative actions like blocking the WhatsApp phone number.

✅ Your brand name will be displayed rather than your phone number.

Disadvantages

✅ To apply, a WhatsApp API account is required.

✅ It can be difficult to obtain a blue tick verification badge.

Blue Tick Or An Official Business Account

WhatsApp is searching for innovative methods to connect customers with the businesses they care about. Once WhatsApp confirms that your phone number belongs to a business, a blue tick badge

✅ will display next to your profile picture. This badge indicates that WhatsApp has verified your phone number.

To apply for the blue Tick badge, you must first be approved for WhatsApp Business APIs. Only a small number of businesses meet WhatsApp’s criteria for an official business account. WhatsApp usually grants a Blue Tick or an Official Business account to only the most reputable and trustworthy businesses.

Get Answers

WhatsApp BlueTick For Business FAQ

Is It Possible To Use WhatsApp APIs Without A Blue Tick Badge?

Yes, it is. The absence of a blue tick badge on your account does not restrict you from utilizing WhatsApp Business APIs. You may continue to utilize all WhatsApp API features without a Blue tick badge. If your number has been approved for WhatsApp API, you have the ability to:

✅ Send marketing campaigns and promotional messages to a broad audience on WhatsApp.

✅ Run WhatsApp chat ads. [Read] Learn How to Create Click to WhatsApp Ads.

✅ Schedule WhatsApp messages in large volumes.

What Is The Eligibility To Get A WhatsApp Blue Badge?

To be eligible for a blue tick badge,

✅ you must meet the following criteria:

✅ You must have a WhatsApp API approved business account.

✅ You must enable two-step authentication for added security.

✅ Verified Facebook Business Manager account is a must.

✅ You must be a business entity (individuals are not allowed at this time).

✅ It is recommended that you operate at a Tier 2 or higher messaging level.

✅ You must be a reputable and noteworthy brand.

How Long Does It Take To Get The Blue Tick Verification?

The process of verifying the Blue Tick badge application usually takes around 1-2 business days, although in uncommon situations, it may take up to a week.

What To Do If Blue Badge Application Is Rejected?

If your blue badge application gets rejected, don’t worry, you can still continue using WhatsApp Business APIs without a blue badge. Although the blue badge adds credibility to your brand, it doesn’t affect your ability to run campaigns and support customers. You can reapply after 30 days if you wish.

What Is The Most Critical Factor In Getting Blue Tick Verification?

The most crucial factor in obtaining blue tick verification is having 3-5 PR articles published about your company, which increases the chances of your account receiving the blue tick.

Which Type Of Businesses Are Not Eligible For WhatsApp Blue Tick Verification?

WhatsApp has certain restrictions on business categories that are not eligible for WhatsApp API and therefore not eligible for WhatsApp Blue Tick Verification. Businesses dealing with products and services such as drugs, tobacco items, gambling, alcohol, weapons and ammunition, live animals, adult products/services, medical and healthcare products, dating services, and cryptocurrencies are not allowed to use WhatsApp Business APIs.